FREE WEBINAR FRIDAY 23RD OCTOBER
You can manage a complex file with confidence, but no one ever taught you how to win clients. In this free webinar, I'll walk you through my Define, Draw, Deepen method for building a client base in a way that works for you.
Fri, Oct 23, 2026, 9:00 AM - 10:00 AM (UK time)
60 minutes, live on Zoom
Free to attend
Live only, there will be no recording
Build Your Book Of Business
What we will cover
Defining the clients you actually want
Not everyone who might one day pay you. The ones whose work you would choose, and how to recognise them before you have spent a year chasing the wrong people.
Drawing them into your world
The practical mechanics of becoming the person they think of first. No cold outreach, and no self-promotion that makes you wince.
Deepening the relationships you already have
Most of your next instructions are sitting in your contacts list. This is what to do about that.
Who this is for
Senior associates, counsel, and partners who have recently made the step.
If you have ever been told to raise your profile without anyone explaining how, you are in the right place.
Your host
I'm Cecilia Poullain. I qualified as a lawyer in Australia, the UK and France, and spent years as a finance lawyer in prestigious firms before moving on to structure investment funds for an international asset manager.
I left because I kept watching brilliant women fall short of what they were capable of. Not for lack of talent. For lack of confidence, and because nobody had ever explained the unspoken rules.
I now coach women lawyers into partnership, one to one and through the Business Development Accelerator programme, and I speak on this at firms including Hogan Lovells, DLA Piper, Citibank and Natixis.
